- Intro -

With over 11 years of experience in design, I’ve gone through different stages that have given me a well-rounded perspective: from the visual and technical world of television, to digital product design, and my role as an entrepreneur.

This journey allows me to approach projects with both a strategic and creative mindset, ensuring that I balance user experience with business impact.

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Career Timeline
2024 - 2025

Launch & Eveergren

Personal brands

Design and execution of AI-powered automated sales funnels. Strategic consulting and end-to-end project leadership for personal brands: creation of digital courses and evergreen programs, integrating UX/UI, branding, communication, and system scalability.

2021 - 2024

UX/UI Product Designer

Technology Consulting & Retail

Creation of scalable design systems, co-creation of usability tests, and optimization of internal systems such as CRMs and ERPs. Development of native apps and e-commerce flows. Also worked on the creation of digital prototypes in sustainability, digital economy, and smart cities, applying agile methodologies.

2014 - 2022

TV & Digital Media

laSexta, RealMadrid TV, #Vamos

2D/3D Graphics and Real-Time VR/AR with Viz Artist, Transition Logic, and Adobe Suite. Branding, motion graphics, and channel continuity.

Why work with me?

360º Vision

Experience combining UX/UI, marketing, and digital product. I thrive in high-growth, fast-paced environments, anticipating problems and providing solutions without compromising quality.

Versatility and autonomy

Ability to lead complex projects end-to-end, collaborate within a team, or take on project leadership. I adapt to different contexts and know when and how it is necessary to flex or evolve a system.

Leadership & Coordination

Experienced in leading multidisciplinary teams and freelancers, fostering alignment, building consensus, and guiding projects toward their objectives while ensuring impactful results.

Communication & Adaptability

Skilled at building clear narratives around design, explaining and defending decisions with objective data, and generating trust and alignment with clients and stakeholders across cultures.

Human Impact

I apply psychology and user research to design solutions that solve real problems while creating emotional connections. My goal is to craft experiences that inspire trust and deliver lasting value.

Innovation & Learning

I stay ahead of trends, tools, and technologies, with a strong ability to learn quickly and adapt to new challenges. This allows me to refine my approach and bring fresh, relevant solutions.