Product Designer
9 years in design, 3 in UX/UI. I help teams ship consistent, scalable digital products.
My Projects
Product Designer | UX/UI Lead · Bitbox SL (IKEA Island)
"Rita" Design System
Leadership and creation of a unified design system adopted across all internal products, standardizing interfaces and enabling scalable, consistent delivery.
UX Researcher · Bitbox SL (IKEA Island)
App Usability Test
I co-led the first usability test at IKEA Island, where we identified issues before launch and optimized the internal app for hundreds of employees.
UX/UI Designer · Bitbox SL (IKEA Island)
Internal ERP Redesign
I simplified complex processes and an overloaded interface to create a more intuitive, efficient, and scalable experience, improving employees’ daily operations.
UX/UI Designer · Bitbox SL (IKEA Island)
Post-Sales CRM Redesign
Optimization of a critical after-sales tool—transforming a complex system into a unified, scalable experience that improved collaboration and eased the learning curve.
Skills
UI
- Prototyping
- Wireframes
- Responsive Design
- Design Systems
- Branding & Motion Graphics
- Native Apps
- Accessibility
UX
- User Research
- Empathy & User-Centered Design
- Usability Testing
- Information Architecture
- Agile Methodologies
- Data Analysis
- AI & Product Automations
Tools
- Figma
- Adobe Creative Suite
- WordPress & Elementor
- HTML & CSS
- Miro
- Airtable
- Notion
- Slack
Visual Design
My design career began in highly demanding visual environments: television, broadcast, and motion graphics. This section showcases that work: visual systems built to perform live, with consistency, under pressure, and at scale. It is the foundation I now apply to Digital Product Design.
About me
I’m Patricia, a Product Designer with a background in digital product design, visual systems, and complex user experiences.
I started my career in high-pressure environments — broadcast, live television, and large-scale audiences — where I learned that design has to work every time, with no margin for error. That mindset of systems thinking, consistency, and execution under pressure is what I bring to digital product design today.
I’ve worked on corporate internal tools, B2B SaaS platforms, and complex digital ecosystems, collaborating with product, development, business teams, and national and international stakeholders. I’ve also led my own freelance projects from strategy to delivery, which has given me a strong sense of ownership, strategic thinking, problem-solving skills, and the confidence to make decisions without constant validation.
In recent years, I’ve integrated artificial intelligence and automation into my design process as practical tools to work more efficiently and effectively.
If you’re looking for a designer who understands both business goals and user needs, you’re in the right place.
Why work with me?
Product Thinking
I bridge user needs, business goals, and technical constraints to transform complex challenges into scalable digital solutions. My approach combines UX, strategy, and product thinking to drive informed decision-making and measurable impact.
Systems & Execution
Specialized in end-to-end product design, design systems, and complex digital platforms. From research and strategic definition to developer handoff, ensuring consistency, scalability, and operational efficiency.
Leadership & Stakeholder Management
Experienced in collaborating with multidisciplinary teams and aligning business, product, and engineering stakeholders around shared goals. I communicate design decisions clearly, using evidence and strategic thinking to drive consensus and execution.
Let's Get in Touch
Based in Spain, Madrid