Where strategy, beauty, and usability flow
in perfect harmony.
I craft experiences that connect with people and empower businesses.
Hi, I´m Patricia
I´m a Product Designer with over 11 years of experience in design, including 4 years specializing in UX/UI. I have led end-to-end projects —from research to final delivery— applying agile methodologies to create scalable, user-centered solutions. My career combines autonomy and teamwork, collaborating with national and international stakeholders to deliver digital experiences that bring together strategy, usability, and business value.
Product Designer | UX/UI Lead · Bitbox SL (IKEA Island)
"Rita" Design System
Leadership and creation of a unified design system adopted across all internal products, standardizing interfaces and enabling scalable, consistent delivery.
UX Researcher · Bitbox SL (IKEA Island)
App Usability Test
I co-led the first usability test at IKEA Island, where we identified issues before launch and optimized the internal app for hundreds of employees.
UX/UI Designer · Bitbox SL (IKEA Island)
Internal ERP Redesign
I simplified complex processes and an overloaded interface to create a more intuitive, efficient, and scalable experience, improving employees’ daily operations.
UX/UI Designer · Bitbox SL (IKEA Island)
Post-Sales CRM Redesign
Optimization of a critical after-sales tool—transforming a complex system into a unified, scalable experience that improved collaboration and eased the learning curve.
UX/UI · Technology Consulting
Digital Financial Community
Development of an MVP through a Design Sprint aimed at combating financial illiteracy among young people. A gamified financial education platform that encouraged healthy saving habits.
UX/UI · Technology Consulting
Plastic Consumption Reduction
Project based on Design Thinking to promote more sustainable consumption. A circular economy app with product scanning and rewards that encouraged reducing plastic use.
Why work with me?
360º Vision
Experience combining UX/UI, marketing, and digital product. I thrive in high-growth, fast-paced environments, anticipating problems and providing solutions without compromising quality.
Versatility and autonomy
Ability to lead complex projects end-to-end, collaborate within a team, or take on project leadership. I adapt to different contexts and know when and how it is necessary to flex or evolve a system.
Leadership & Coordination
Experienced in leading multidisciplinary teams and freelancers, fostering alignment, building consensus, and guiding projects toward their objectives while ensuring impactful results.
Communication & Adaptability
Skilled at building clear narratives around design, explaining and defending decisions with objective data, and generating trust and alignment with clients and stakeholders across cultures.
Human Impact
I apply psychology and user research to design solutions that solve real problems while creating emotional connections. My goal is to craft experiences that inspire trust and deliver lasting value.
Innovation & Learning
I stay ahead of trends, tools, and technologies, with a strong ability to learn quickly and adapt to new challenges. This allows me to refine my approach and bring fresh, relevant solutions.
Skills
UI
- Prototyping
- Wireframes
- Responsive Design
- Design Systems
- Branding & Motion Graphics
- Native Apps
- Accessibility
UX
- User Research
- Empathy & User-Centered Design
- Usability Testing
- Information Architecture
- Agile Methodologies
- Data Analysis
- AI & Product Automations
Tools
- Figma
- Adobe Creative Suite
- WordPress & Elementor
- HTML & CSS
- Miro
- Airtable
- Notion
- Slack