Product Designer

11 years in design, 3 in UX/UI. I help teams ship consistent, scalable digital products.

Hi, I´m Patricia

I have experience like Visual Designer 11 years and 3 specializing in Product Designer — bridging business, technology, and users to turn complex problems into experiences that actually work.

At Bitbox SL (IKEA Island) I led the creation of a 50+ component Design System adopted across all internal tools, established the company’s first User Research and Testing processes, and redesigned critical management flows for CRM and ERP products.

After that, I worked independently with clients on digital product strategy, applying automation, AI-assisted workflows, and UX thinking to help businesses define and improve their digital experiences.

I work well in both product companies and consultancy. What matters to me is that design has real weight in product decisions.

Product Designer | UX/UI Lead · Bitbox SL (IKEA Island)

"Rita" Design System

Rita Design System

Leadership and creation of a unified design system adopted across all internal products, standardizing interfaces and enabling scalable, consistent delivery.

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UX Researcher · Bitbox SL (IKEA Island)

App Usability Test

I co-led the first usability test at IKEA Island, where we identified issues before launch and optimized the internal app for hundreds of employees.

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UX/UI Designer · Bitbox SL (IKEA Island)

Internal ERP Redesign

I simplified complex processes and an overloaded interface to create a more intuitive, efficient, and scalable experience, improving employees’ daily operations.

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UX/UI Designer · Bitbox SL (IKEA Island)

Post-Sales CRM Redesign

Optimization of a critical after-sales tool—transforming a complex system into a unified, scalable experience that improved collaboration and eased the learning curve.

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UX/UI · Technology Consulting

Digital Financial Community

Development of an MVP through a Design Sprint aimed at combating financial illiteracy among young people. A gamified financial education platform that encouraged healthy saving habits.

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UX/UI · Technology Consulting

Plastic Consumption Reduction

Project based on Design Thinking to promote more sustainable consumption. A circular economy app with product scanning and rewards that encouraged reducing plastic use.

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Why work with me?

360º Vision

Experience combining UX/UI, marketing, and digital product. I thrive in high-growth, fast-paced environments, anticipating problems and providing solutions without compromising quality.

Versatility and autonomy

Ability to lead complex projects end-to-end, collaborate within a team, or take on project leadership. I adapt to different contexts and know when and how it is necessary to flex or evolve a system.

Leadership & Coordination

Experienced in leading multidisciplinary teams and freelancers, fostering alignment, building consensus, and guiding projects toward their objectives while ensuring impactful results.

Communication & Adaptability

Skilled at building clear narratives around design, explaining and defending decisions with objective data, and generating trust and alignment with clients and stakeholders across cultures.

Human Impact

I apply psychology and user research to design solutions that solve real problems while creating emotional connections. My goal is to craft experiences that inspire trust and deliver lasting value.

Innovation & Learning

I stay ahead of trends, tools, and technologies, with a strong ability to learn quickly and adapt to new challenges. This allows me to refine my approach and bring fresh, relevant solutions.

Skills

UI

  • Prototyping
  • Wireframes
  • Responsive Design
  • Design Systems
  • Branding & Motion Graphics
  • Native Apps
  • Accessibility

UX

  • User Research
  • Empathy & User-Centered Design
  • Usability Testing
  • Information Architecture
  • Agile Methodologies
  • Data Analysis
  • AI & Product Automations

Tools

  • Figma
  • Adobe Creative Suite
  • WordPress & Elementor
  • HTML & CSS
  • Miro
  • Airtable
  • Notion
  • Slack