I’m Patricia, a Product Designer with a background in digital product design, visual systems, and complex user experiences.

I started my career in high-pressure environments — broadcast, live television, and large-scale audiences — where I learned that design has to work every time, with no margin for error. That mindset of systems thinking, consistency, and execution under pressure is what I bring to digital product design today.

I’ve worked on corporate internal tools, B2B SaaS platforms, and complex digital ecosystems, collaborating with product, development, business teams, and national and international stakeholders. I’ve also led my own freelance projects from strategy to delivery, which has given me a strong sense of ownership, strategic thinking, problem-solving skills, and the confidence to make decisions without constant validation.

In recent years, I’ve integrated artificial intelligence and automation into my design process as practical tools to work more efficiently and effectively.

If you’re looking for a designer who understands both business goals and user needs, you’re in the right place.